More than a Mission

The men and women of the H&K Equipment Group are key to our growth. Their passion, determination, hard work, and grit are what drives our success and propels us forward. So, in early 2019, we asked our employees to share the core values that matter to them and the work they do. Throughout their responses, several key themes emerged: Leadership, integrity, excellence, teamwork, and safety. Our employees overwhelmingly listed these as among their most important principles, and with their feedback, together we developed the concept of LIFTS.

LIFTS stands for Lead, Improve, Focus, Teamwork, and Safety. It’s a mission that describes not only what we do but is also a statement about who we are and the kind of company we want to be.

Our goal is for LIFTS to be a touchstone for everyone — employees, customers, and vendors — who interacts with our companies. It’s shorthand for everything we do that makes what we do special.


We will set the standard of excellence in service and quality for our customers, knowing that


Every day is an opportunity for us to perform better than the day before, because


Our job is to find the best solution to every issue, remembering that


Together, we can achieve true greatness and that


We always watch out for each other.